EF Education First Privacy Policy

Our Commitment to Your Privacy

EF Education First (“EF”) is committed to protecting the privacy of our potential and existing customers. The EF privacy policy (the “Privacy Policy”) applies to all Personal Data (as defined below) processed by us, including Personal Data collected or submitted through our websites, mobile applications or through our official social media pages or through other channels online and offline as further described below (collectively the “EF Products”).

If you cannot, or will not, provide us with the personal information we reasonably require, we may be unable to provide you with the information, goods or services you have requested. EF will never use your personal data for purposes other than providing you with the information, goods, or services you have requested. And we will never, ever, share your data with third party companies unassociated with EF. Your data will be in safe hands.

The EF company that is the controller for the processing of your Personal Data (as set out in this Privacy Policy) can be found below and will depend on which EF Product(s) you are interested in or have engaged with. Being the controller means that this company is responsible for ensuring that your Personal Data is processed in compliance with applicable privacy and data protection legislation.

PERSONAL DATA

Personal Data” is information or pieces of information that could allow you to be identified. For example:

How do we collect Personal Data?

We collect Personal Data in a variety of ways:

We may also collect information about your use of our services through your browser to trace activity on our sites, such as your Media Access Control (MAC) address, screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, service provider, and the name and version of the EF Product you are using. In addition, an IP Address is identified and logged automatically in our server log files whenever you visit the EF Products, along with the time of the visit and the page(s) that were visited. These data are only stored and used together with other Personal Data that you have submitted if you have given your consent to do so. You can read more about collection of your IP address and other browsing data in our .

How do we use Personal Data?

How do we share Personal Data?

  • We share your Personal Data with EF’s corporate affiliates, business partners and service providers both within and outside the EEA/Switzerland:
  • We have put appropriate safeguards in place for transfers of your Personal Data outside the EEA/Switzerland, including the standard data protection clauses adopted by the European Commission, available at http://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32004D0915 and http://eur-lex.europa.eu/legal-content/en/TXT/?uri=CELEX%3A32010D0087. For more information on standard data protection clauses in place, please see the contact section below.
  • We also share Personal Data as we believe to be necessary: (a) under applicable law; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions or a contract; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.

    On what do we base our right to collect and use Personal Data?

    We base our right to collect and use your Personal Data on the need to do so in order to provide you with the services or products that you have ordered from us, or when there is a legitimate interest for us (i.e. the service provider) to use your Personal Data, such as for the marketing of products or services similar to the one(s) you have already purchased from that same legal entity.

    To the extent we use sensitive Personal Data, we base this on your explicit consent. Sensitive data can for example be information about health, ethnicity or religious beliefs, read more under “Sensitive data”.

    To the extent that we use your Personal Data to send you offers beyond what is considered to be within our legitimate interest, such as marketing of products and services provided by an EF affiliate, we base this on your specific consent.

    SECURITY

    We use appropriate organizational, technical and administrative measures to keep the Personal Data under our control accurate and up-to-date, as well as to protect the Personal Data against unauthorised or unlawful processing and the accidental loss, destruction or damage of the Personal Data.

    UNSUBSCRIBE

    If at any time you wish to stop receiving marketing communications from us you can use the unsubscribe feature in the marketing communication you received or let us know by using the contact information listed in the “Unsubscribe” section. Please note that changes may not be effective immediately. We will endeavour to comply with your request(s) within 2 weeks.

    THIRD PARTY SITES

    This Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including any third party operating any site to which the EF Product contain a link. The inclusion of a link on EF Products does not imply endorsement of the linked site by us or by our affiliates.

    Additionally, we may provide you with access to third-party functionality that permits you to share your activities on EF Products to your social media account(s), for example Facebook or LinkedIn. Please note that any information that you provide through the use of this functionality is governed by the applicable third party’s privacy policy, and not by this Privacy Policy. We have no control over, and shall not be responsible for, any third party’s use of information that you provide through use of this functionality.

    HOW LONG DO WE STORE PERSONAL DATA?

    We will only keep your Personal Data for as long as it is necessary for the purposes for which it has been collected or in accordance with time limits stipulated by law and market practice, unless further retention is necessary for compliance with a legal obligation or for the establishment, exercise or defence of legal claims or unless a specific time period has been communicated.

    We will keep limited parts of your Personal Data which are necessary for marketing purposes until you withdraw your consent, but in no event for longer than 10 years after your last completed service or delivery of product.

    IF YOU ARE UNDER THE AGE OF 16

    If you are under the age of 16, you should review this text together with your parent or guardian to make sure you both understand them. We are not responsible for checking your age but sometimes we still do verification checks. If we learn that you are under the age of 16 and that we have collected information about you without consent from your parent or guardian, we will delete the information as soon as possible and you will not be able to use EF Products.

    SENSITIVE DATA

    We do not generally seek to collect any sensitive Personal Data. Sensitive Personal Data is data related to racial or ethnic origin, political opinions, religious or philosophical beliefs, health or medical condition, criminal background or trade union membership. In certain situations, this might however be necessary (for example in order to provide you with the services and products you have ordered and in relation to your insurance). We will make sure that we receive your explicit consent to such processing and treat this information securely.

    UPDATES TO THIS PRIVACY POLICY

    Our Privacy Policy may change from time to time. We will not significantly reduce your rights under this Privacy Policy without informing you. We will post any Privacy Policy changes on this page and, prior to implementing such changes, we will provide a more prominent notice. Where required by law, we will seek your prior consent to any change.

    YOUR RIGHTS

    You have a right to, once per calendar year, contact us and without cost find out which information about you that is being used. You have a right to receive your Personal Data in a machine readable format and you have a right to transfer your personal to another data controller.

    You have the right to, at any time, withdraw your consent or object to us using your Personal Data for direct marketing purposes and you may at any time request that the use of your Personal Data is restricted or that we shall delete your Personal Data. Note however that a restriction or deletion could mean that we are not able to provide you with information, services or products as you have requested. Upon your request, we are also obliged to correct Personal Data about you that is incorrect, incomplete or misleading.

    DATA CONTROLLER

    EF productData Controller
    EF Learn a Language Abroad, University Preparation, Academic Year AbroadEF Education First Ltd
    EF AcademyEF International Academy Ltd
    EF High School Exchange YearEF Educational Foundation for Foreign Study Ltd
    EF Corporate SolutionsEF Language Learning Solutions Ltd
    EF English FirstEF English First Language Training (Shanghai) Co., Ltd

    Cookie Policy

    1. What Is A Cookie?

    Cookies are small text files or pieces of information that are stored on your computer or mobile device (such as a smartphone or tablet) when you visit our Sites. A cookie will usually contain the name of the website from which the cookie has come from, the "lifetime" of the cookie (i.e. how long the cookie will remain on your device), and a value, which is usually a randomly generated unique number.

    2. What Do We Use Cookies For?

    We use cookies to make our Sites easier to use and to better tailor the Sites and our products to your interests and needs. Cookies can do this because websites can read and write these files, enabling them to recognise you and remember important information that will make your use of a website more convenient (for example by remembering preference settings).

    Cookies may also be used to help speed up your future activities and experience on our Sites. We also use cookies to compile anonymous, aggregated statistics that allow us to understand how users use our Sites and to help us improve the structure and content of our Sites. We cannot identify you personally from this information.

    3. What Types Of Cookies Do We Use?

    Two types of cookies may be used on the Sites, which are called "session cookies" and "persistent cookies". Session cookies are temporary cookies that remain on your device until you leave the Site. A persistent cookie remains on your device for much longer or until you manually delete it (how long the cookie remains on your device will depend on the duration or "lifetime" of the specific cookie).

    Third Party Cookies

    We also use a number of suppliers that may also set cookies on your device on our behalf when you visit our Sites to allow them to deliver the services they are providing. If you would like more information about these cookies, as well as information about how to opt-out of receiving such cookies, please see their privacy policies.

    4. What Cookies Do We Use?

    Below we list the different types of cookies that may be used on EF Sites. Note that to the extent information collected through cookies constitutes personal information, the provisions in the Privacy Policy apply and complement this Cookie Policy.

    Essential Cookies

    Essential cookies are necessary for the Site to work and enable you to move around it and to use its services and features. Without these absolutely necessary cookies, the Site will not perform as smoothly for you as we would like it to and we may not be able to provide the Site or certain services or features you request.

    Cookie type Description How to manage cookies
    Session Session cookies are used to maintain the state of the application. Accept/refuse via browser setting
    Load balancing Load balancing cookies are used to distribute the assets across the globe and lighten the server load. Accept/refuse via browser setting
    User ID User ID cookies are used to ensure that users only see their own information. Accept/refuse via browser setting
    Security Security cookies are used for security controls and checks. Accept/refuse via browser setting

    Preference Cookies

    Preference cookies collect information about your choices and preferences, and allow us to remember language or other local settings and customize the Site accordingly.

    Cookie type Description How to manage cookies
    Language Language cookies are used to store the language the user has selected, and to show the correct options. Accept/refuse via browser setting
    Location The user’s approximate address (city, state, country, postal code) as determined by the IP address is retained in order to automatically select the proper country and show retailers and demonstration days within the area. Accept/refuse via browser setting
    Mobile If the user is viewing the Site on a mobile device, a cookie is set to indicate that the main website was selected (i.e., that the device is Flash-enabled), or the non-Flash mobile site. Accept/refuse via browser setting
    Reference site The reference site is recorded to better understand the user’s preference. Accept/refuse via browser setting
    Last visit and activity Date of last visit and activity and other information is recorded to be able to provide users with an update on “what’s changed on the site since your last visit,” and to better understand the user’s preferences. Accept/refuse via browser setting
    Recently watched video Date and title of recently watched video is recorded to be able to better understand the user’s preferences. Accept/refuse via browser setting
    Flash Cookies Flash cookies are used to enable audio and video content to be played. Accept/refuse via browser setting
    Page history Page history cookies are used to track the sequence of pages the user has visited. If the user gets an error message while visiting the Site, the cookie information gets saved to a log file for error reporting and resolution. Accept/refuse via browser setting

    Social Plug-in Tracking Cookies

    Such cookies are used to track members [and non-members] of social media networks for market research analytics, and product development.

    Cookie type Description How to manage cookies
    Facebook Cookies are used to track Facebook members [and non-members] for market research analytics, and product development. Accept/refuse via browser setting
    Twitter Such cookies are used to track members [and non-members] for market research analytics, and product development. Accept/refuse via browser setting

    Analytics Cookies

    Analytics cookies collect information about your use of the Site, and enable us to improve the way it works. For example, analytics cookies show us which are the most frequently visited pages on the Site, help us record any difficulties you have with the Site, and show us whether our advertising is effective or not. This allows us to see the overall patterns of usage on the Site, rather than the usage of a single person.

    Cookie type Description How to manage cookies
    Google analytics Google analytics cookies collect aggregate statistical data to improve Site presentation and navigation. Google supplements the aggregate data with demographics and interest information, so that we can better understand our visitors. https://tools.google.com/dlpage/gaoptout
    Adobe Omniture Adobe Omniture analytics cookies collect aggregate statistical data to improve Site presentation and navigation. Accept/refuse via browser setting

    Marketing Cookies

    Advertising Cookies are used for marketing purposes.

    Cookie type Description How to manage cookies
    Advertising Deliver behavioral/targeted advertising Accept/refuse via browser setting
    Market analysis Conduct market analysis Accept/refuse via browser setting
    Campaign / promotion Measure effectiveness of campaign Accept/refuse via browser setting
    Fraud detection Detect click fraud Accept/refuse via browser setting

    5. How Do I Manage Cookies?

    Although most internet browsers are initially set up to automatically accept cookies, most internet browsers allow you to change the settings to block cookies or to alert you when cookies are being sent to your device.

    In addition to the options provided above, you may refuse, accept or remove cookies from the Site at any time by activating or accessing the setting on your browser. Information about the procedure to follow in order to enable, disable or remove cookies can be found on your Internet browser provider’s website via your help screen.

    Please be aware that if cookies are disabled or removed, not all features of the Site may operate as intended, for example you may not be able to visit certain areas of our Site or you may not receive personalised information when you visit the Site.

    If you use different devices to view and access the Sites (e.g. your computer, smartphone, tablet etc) you will need to ensure that each browser on each device is adjusted to suit your cookie preferences.

    If you want to clean out all cookies left behind by the websites you have visited, here are links where you can download three programs that clean out tracking cookies:

    http://www.lavasoftusa.com/products/ad-aware_se_personal.php
    http://www.spybot.info/en/download/index.html
    http://www.webroot.com/consumer/products/spysweeper/

    6. Pixel Tags

    Some of the pages you visit on the Site may also collect information through the use of pixel tags (also called clear gifs) that may be shared with third parties which directly support our promotional activities and website development. For example, website usage information about visitors to our Sites may be shared with our third party advertising agency to better target Internet banner advertisements on our websites. The information collected through the use of these pixel tags is not, however, personally identifiable, although it could be linked to your personal information.

    CONTACT US

    If you would like to have a copy of the information EF holds about you; a copy of the standard data protection clauses or would like to exercise any of your rights, please contact us at the address EF Education First, Haldenstrasse 4, 6006 Lucerne, Switzerland or click here.

    If you have complaints about our handling of your Personal Data, you have a right to contact the supervisory authority in the country where you live.